Reimagine

Reimagine Children’s Day by unlocking the power of childhood imagination. This campaign shows how simple, everyday objects transform into tools for creative play and adventure. A stick is never just a stick; a cardboard box becomes more than packaging. These objects fuel imaginative storytelling where children see not what is, but what could be.

Type

Awareness Campaign

Mode

Digital


Can you still ‘imagine’?

Reimagine Childrens Day by embracing the magic of childhood imagination. The Reimagine Childrens Day campaign celebrates how simple objects become tools for creative play and adventure. A stick is never just a stick; a cardboard box is more than packaging. These objects spark imaginative storytelling where children see not what is, but what could be.

The campaign was born from a thought-provoking question: “How and why do we lose our imagination as we grow?” Childhood is a time when everything feels magical, where creativity thrives without limits. We wanted to bring this idea to life by showcasing the beauty of seeing the world like a child again where the ordinary transforms into the extraordinary.

Can you still ‘imagine’? - Children's Day Campaign

Reconnecting with Imagination.

As we grow older, we often lose touch with the limitless imagination we had as children. The magic of transforming a stick into a sword or a cardboard box into a spaceship fades under the weight of practicality. For this Children’s Day, we created “Can you still ‘imagine’?” a campaign that celebrates the power of childhood imagination and encourages everyone to reconnect with their inner child.

This campaign explores a simple, universal truth: through the eyes of a child, the ordinary becomes extraordinary.

Reimagine Campaign – AMDT School of Creativity

Ajmal Imthiyas – Art Director / Team Lead |  Shazeen Thalha – Production Lead  |  Shamistha Dias – Senior Brand Development Executive  |  Ahron Gunawardena – Associate – Production Executive  |  Ahmed Rifkhan – Creative Designer  |  Viraj Devasudan – Assistant Manager – Sales and Marketing

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